Twitter is currently ablaze with Woollim's confirmation that Infinite's second maknae Kim Myungsoo (also known as L, but I'll refer to him as Myungsoo here) did indeed date an ulzzang (an "ulzzang" is like minor celebrity, a guy or girl who gains popularity online by posting selcas) called Kim Doyeon. The agency even implied that the two might still be together, only estranged due to Infinite's "One Great Step" world tour.
Back in September, Doyeon topped Twitter trending topics for her tweets which insinuated that she was dating Myungsoo and posting pictures allegedly of her and Myungsoo together. Then Woollim released a statement saying that Myungsoo and Doyeon were just friends, triggering Inspirits to accuse the poor girl of being an attention seeker.
Woollim eventually came clean about Myungsoo and Doyeon dating after the girl tweeted that Inspirits (or should I say those who are half Inspirit and half sasaeng) stole petrol from her car, threw garbage at her office and even threw bottles at her. She threatened to bring this to court.
You might want to think well Myungsoo is 21 (22 in Korean age) and Doyeon works and drives, so she's at least Myungsoo's age, why not let them date. And let's applaud Myungsoo for being able to squeeze a bit of personal life into his crazy gruelling schedule.
Except...is that really the case? Was Woollim's confirmation that the Infinite visual was dating really an act of coming clean?
When Inspirits first became aware of Kim Doyeon in late September, Infinite was in the midst of the OGS' Asian leg. Also, on the very same date that Doyeon topped trending topics for the first time (September 26), Infinite released "Request", a single for their Samsung promotion campaigns. And let's look at other things surrounding the revelation of the two Kims' relationship. Last week, Woollim released two teasers of "Day and Night", a comeback single of their duo Tasty. Also last week, Infinite won "Worldwide Performer" and "Best Male Group" (beating Shinee and EXO from K-pop industry titan SM) at the 2013 M-Net Asian Music Awards (MAMA 2013) in Hong Kong, and the boyband has just kickstarted the European part of OGS, with a concert in London being held tonight (yes a Wednesday.)
Aaand let's not forget that sometime in their US tour which has just wrapped, member Jang Dongwoo revealed that Infinite would release a new single just before the end of the year.
You don't have to be a Communications Science expert to have every right to suspect the whole Kim Doyeon brouhaha is nothing but a publicity stunt. What I don't understand is with all the new level of popularity brought by OGS world tour, endorsements (Infinite are brand ambassadors of Samsung and Natuur Pop, and this year they added Pepsi to the list), award wins, comeback albums and singles, why would Woollim create this "Myungsoo dating Doyeon" stunt to bring attention to any new Infinite release - or Tasty for that matter? Sure, Tasty is nowhere near as famous as their labelmate Infinite yet, having debuted just last year, but "Day and Night" is Tasty's second comeback of the year, which means the duo's popularity is rising. Can't they just "rise from the ashes" the way Infinite did when they debuted back in 2010, without the help of any scandal?
Or is it some kind of a warning that we shouldn't be shocked when Doyeon is revealed to be a K-pop trainee of any agency (not necessarily Woollim)?
If it is indeed a publicity stunt, then the biggest blame most likely lies on the cutthroat Korean music industry, in which new girlbands, boybands and solo artists emerge everyday. So much so that when a new singer or group appears, they should consider themselves lucky if they live to see their comeback mini album, which typically consists of four songs and only one of those songs is promoted.
"Keep them talking, that's the game," says PR expert JJ French in "St. Trinian's", but at least in this case with Infinite and Kim Doyeon, perhaps I'm the only one who doesn't get the drift.
NOTHING is real on media :P
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