Tuesday 3 August 2010

Stuck on MTV

So what's wrong with being 27 but still cares about MTV? My friend is nearly 30 and yet he tweeted about how he missed the old MTV.

Let's not forget that VJ Utt is 36 and, well, is still VJ-ing. I've no idea exactly how long he's been an MTV Asia VJ, all I remember was that I first noticed him in 1999, alongside old MTV Asia faces such as Sonia Couling, Sarah Sechan, Nadya Hutagalung and Jamie Aditya.

It goes without saying that all those afore-mentioned old MTV faces left the music channel long ago to pursue other careers.

Not so long ago at a party, some friends and I talked about yet another friend who couldn't attend the party due to a family matter (let's call her Stephanie.) A friend, let's call her Floriane, brought up that Steph had been a secretary for nearly seven years. Flo said Steph once wanted to try the music industry, but knew that Steph wasn't strong enough for that. Another friend, let's call him Oscar, said that stuck people were those who couldn't get out of their comfort zone, either because they really didn't want to or wanted to but lacked strong will. We all agreed that stuck people would hardly get anywhere in life. That reminded me of VJ Utt, the only remaining old face from the 1990s MTV. VJ's come and go, but not Utt. He stays put.

Utt's bio on the MTV Asia VJ Hunt website starts with, "Over the years, Utt has established himself as the face of MTV Asia..." Now that line sounds flattering. How can it not sound flattering. Thirty-somethings and their teenage nephews and nieces and three-year-old children can identify Utt with MTV Asia. But my typical Arts student mind sees a grim side underneath that statement. When three generations recognize you and link you to only one thing, be it a product or a company, you know something in dire need of change is going on.

No comments:

Post a Comment